3D Generalist
Connect Alloa
Connect Alloa , a youth charity formed to tackle loneliness and isolation in youth communities in Alloa, came to Tangent looking for a set of brand guidelines to help them improve their digital output. I delivered a flexible brand toolkit that enabled the organisation to generate a variety of designs, which could be tailored to specific age ranges. The toolkit encompassed infographic content, image-led content as well as emoticons suitable for platforms like Instagram, Facebook and Discord allowing us to cater for varying preferences.
Concept creation
Graphic Design
Animation
CREDIT
Work completed at Tangent
Since the target audience for Connect are those aged 11-19, I took inspiration from the visual language of social media as young people are often dedicated internet users and will be familiar with vibrant, clear and bold digital aesthetics. Using this youthful, digital visual language helps to get across the idea of ‘connecting’ whilst still appealing to those at the younger end of the age bracket as well as those at the older end.
As this route is heavily influenced by digital visuals, icons were created for stickers and digital content (some platforms like Discord support custom emojis). As well as emojis, icons of the activities Connect organises were be created to explain what types of activities are on offer and to add to the brand visuals.