Edinburgh International Book Festival Campaign

INFO

Edinburgh International Book Festival 2019 Campaign stemmed from the idea that we live in a world that pressures you to choose a side. EIBF asked: How can we learn to communicate with each other and meet in the middle or change our mind?

Although we may feel like we speak different languages at times, we can still learn to understand each other and work together. From that starting point we began to think about other forms of storytelling that overcame language barriers and defied traditional narrative tropes.

ROLE

Concept Creation
Graphic Design
Artworking

CREDIT

Illustrations
Rose Wong
Work completed at Tangent

External site hoarding.

Reversible comics and sketches.

I worked in tandem with New York based illustrator Rose Wong to create five comic strips that conveyed stories in a format that was universally accessible.

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Inital concept development.

All five comics are reversible, so depending on your perspective, the story can change completely and become something new - creating a sense of oscillation between two points of view. Both stories (either backwards or forwards) were positive, but conveyed a different end goal for the protagonist.

INSTAGRAM WORTHY

The 2019 Edinburgh International Book Festival was a successful year, with record numbers of attendees. A book festival participant even painted their own nails to match one of the covers.

Repost by @edbookfest:

Original nail art by @ailsajames91:

Concertina party invite for patrons and guests.

Author welcome leaflet with short cover.

PROMOTIONAL MATERIAL

For items where space was restricted or formats were unusual, we tried to lean into the comic strip elements. Highlighting borders or using the space as the comic strip border.

SIAN MACFARLANE