Glasgow Alliance to End Homelessness

INFO

Glasgow City Council took a radical new approach to address the issue of homelessness, establishing a new alliance of partner agencies to work towards its aim of ending rough sleeping in the city completely by 2030.

Glasgow’s ‘Alliance to End Homelessness’ is the first of its kind in the UK. With an operating budget of £187 million over ten years, it offers a significant opportunity to demonstrate that the pooling of resources, skills and expertise can deliver a real and tangible transformation. ‘Lived experience’ is embedded at every level of the decision making process, with people who have actually experienced homelessness helping to shape the delivery of services.

ROLE

Concept creation
Graphic design
Artworking

CREDIT

Work completed at Tangent

Uncovering the hidden elements of homelessness was at the centre of the identity. Often, people end up homeless because lots of little things build up - bills, relationships, job losses, responsibilities - all leading to overwhelming stress.

DIGITAL IDENITY

Fly posters, digital adverts and social media content was used throughout Glasgow to spread the message.

Post by @gla_alliance:

Twitter CTA post:

SIAN MACFARLANE